consumer flavor intelligence
a unique approach that brings actionable insights to predict your next booming flavor.

Consumer Flavor Intelligence in 1 minute
hit play!

what flavor
should I launch?


we solve this question quantitatively by analyzing online consumer behavior in combination with unique scientific data.

traditional market research
slow - limited number of consumer data - no actionable insights

foodpairing consumer flavor intelligence
fast - high volumes of data - data driven evidence - tailored to your brand & product

We help you to launch the right flavor line extension at the right moment in the right place.

a different kind of research

Our team of data scientists & food engineers deliver actionable insights based on unique data sets.

  • scientifically profiled ingredient database
  • extensive trends & flavor know how
  • data science
  • global chef community

launch flavors,
the smart way

Eliminate trial & error in your NPD cycle
Reduce the time to market
Reduce product failure
Increase your brand equity
previous case
next case

Claiming the right foodpairing match

Foodpairing provided us with relevant intelligence on the street food segment. This enabled us to better connect with our consumers during the most important consumption occasion.
Tanya Lubis
Global Communications Manager
The Heineken Company
60 popular street foods that pair well with Tiger Beer
4 weeks

6 flavors in 2 weeks

Consumer Flavor Intelligence helps De Kuyper to shorten the development process thanks to fast and clear substantiated flavor directions.
Albert De Heer
Global Marketing Director
De Kuyper
6 validated flavor concepts
2 weeks

12 flavors in 2 months

We used the Foodpairing methodology to reduce the number of pairable combinations to only 12 flavors. All these tested well without any dislike in qualitative consumer test. (Launch Nubei Dairy Drink)
Marco Bongers
New Business Innovation Manager
FrieslandCampina | Consumer Products
12 viable & consumer validated options
2 months
About us

Foodpairing is a business intelligence company identifying the successful flavors of tomorrow.

We offer a range of flavor intelligence solutions from a tactical to a strategic level that will help you to launch products more successful

Happy clients:

do you want to know more?

We would love to hear from you! Use the quick form or call us on +32 9 277 77 71 to discuss your next booming flavor.


Thank you for contacting us!
We'll be in touch very soon.

Read more about our Consumer Flavor Intelligence service:

Want to know even more?

our blog